Wella professionals The global expert in professional color For Wella professionals, its all about beautiful hair. This is how it has been for over 140 years. Today, Wella professionals is your full-service partner, dedicated to supporting the worlds most passionate hair experts. Superior color. Superior service. 140 years of making change Since our founding in 1880, Wella professionals has built a legacy of supporting stylists with breakthrough innovations in color, care, and styling.